There's a way to sell things to people without making them feel dirty.
The hard sell is the pushy, assertive sales tactic that we all know and hate. It has become a science - get under the potential buyer's skin enough times and they'll eventually give in. Small business owners get it all the time. It can lead to a sale and buyers' remorse, and forget about a second sale. There is another way.. The soft sell is like dating.
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